sample survey questions for event planning

Pre-event survey questions That way, you collect feedback even when people don’t complete the entire survey. Hopefully, those who were displeased with the event staff are few and far between, so reaching out to them to find out more information and offer a personal apology will go a long way in salvaging their event experience and proofing future events against similar issues. Alternatively, this can be done using automation platforms or categorizing certain answers together. SurveyMonkey. We’ve got the tools you need to create and send an event planning survey that will give you the information you need. These two insights together will inform your marketing in future events. Here are a few of them: Event survey data is the key to optimizing and improving the experience of your attendees. Is there a particular breakout or lecture room that gave more audio trouble than others? One of the most common post event survey questions, the results are commonly referred to as your ‘NPS,’ or ‘net promoter score’. Below is a sample EPI report. These “floaters” can ask specific questions, or they can interact as attendees themselves to provide authentic feedback on the “feel” of an event from the attendee perspective. surveys. Have volunteers or staff members that float through the event and engage with attendees and vendors during the event. Asking them right after a specific session or activity will charge their response with their impression of that specific event. “What was your favorite session?” “What was your favorite workshop?”. The first struggle with event survey questions is knowing what to ask to get the most actionable insights. While you may find insights about event particulars – your marketing campaign, the networking opportunities, or a particular swag or menu item – you will also gain more holistic insights into your attendees’ success at the event. Having both a first and last impression will give event organizers a better holistic view of attendee satisfaction. Ask questions to collect sales, pre-event, event, and post-event feedback. Speakers are a huge draw to any event. The best survey questions to ask that will 1) provide the meaningful data you need to improve the quality and responsiveness of your programs 2) understand your attendees and deepen the relationships you’ve begun with them. (dropdown list of options) 3. There are generally three different types of event survey questions: Number driven, NPS-style questions that ask for something quantifiable (i.e. The EPI questions, as you can see, are fairly common post-event survey questions. If you’re providing lead capture apps to exhibitors or dynamic polls and collaborative presentation slides to your speakers, you want to ensure that they were worth the investment and that the people they were intended to help made the most of them. Whether you’re planning an event, responding to feedback in real time, or hoping to improve based on post-event feedback, follow these guidelines for an easy way to make surveying an integral part of your success. Use this question to help tailor your event experience to confirmed attendees. Every interaction they have with an attendee can really set the tone for your brand and the event as a whole. A good survey question is one that helps you get clear insights and business-critical information about your customers, including: Who your target market is How you should price your products What is stopping people from buying from you A first impression of the venue is a great metric to have, especially because post-event survey questions about the overall event can be tainted if attendees have a negative experience during the event. 13. It is an open-ended question that allows attendees to say anything on their minds that they may not have had the time or opportunity to mention before. That way, your event will meet the needs of every attendee. Asking about audio during an event, rather than after, gives event organizers more data. Like other pre-survey questions, this one also gives insight into areas for potential tweaks for future events, such as the number of hotel rooms needed. From the catering to the speakers to the products, having a concentrated number of influential people in the business to witness the launch of a new product brings a level of exclusivity and excitement to an event. These polls can easily be done with a #WhichIsBetter hashtag on the appropriate social media channel. (pens, paper for notes, tote bags?) Events are an excellent time to showcase any new talent within the industry. Without feedback, it’s hard to know the needs and expectations of your target audience for future events. Try this survey template for free! If you want to have content like this for your website. a numerical rating of a product, service or experience) or something that you plan to use to generate useful statistics later. 9+ Event Operational Plan Examples – PDF; An event plan is basically the map that guides you and your team toward a successful implementation of an event. the Intelligence platform to run better events. At the end of the day, it’s good to know that you delivered on your promises, but sometimes you want to explicitly ask for constructive feedback – especially if your survey is not 100% anonymous. You can even customize the template to match any specific details from your event that you’d like included. Did they find the technology onerous or were they excited about it, but just uncomfortable using it? Knowing what was difficult to navigate and where can help you control routes and traffic during your event, and let you know if you need to erect some maps on onsite signage or promote the event app for navigation. This survey can pop up when a person registers for your event. We’ll start the list of post event survey questions with some universal questions that can be used for almost any type of public events. Our event survey tips and examples are designed to help you collect feedback and draw meaningful conclusions for your next event. How did you hear about this event? Was it meant to facilitate lucrative connections? Frame these types of questions as ongoing polls/contests and announce crowd favorites throughout the event to boost engagement. Ask not only what the detractors didn’t like, but what the promoters did like. How easy your event is to find and get to will help you figure out if you need to share more detailed directions or possibly plan for dedicated transportation from the airport or major hotels. Just remember to ask permission the first time you gather this information and transparently explain what you’ll use it for. Was the purpose educational? Shared with the author’s permission. 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Consider asking a fun, random question of your attendees. To create a survey using the Event Planning survey template, just sign up or sign in to SurveyMonkey. The sample questions used here will help you gather information about what day of the week the attendees prefer the event be held, what topics they think should be covered during the event. Does the furniture set up allow for ease of maneuverability for attendees using a wheelchair? The power of using them is that, based on our analysis, they represent the most important questions you can ask to get a basic overall understanding of a meeting’s effectiveness on each dimension, and for an overall EPI score for the meeting when averaged together. Here are some example pre-event survey questions to ask before the event begins. Knowing what channels are generating your leads will help you to target your marketing efforts and can allow for greater reach. ... Clean and disinfect shared objects between uses—for example, payment terminals, tables, countertops, bars, and condiment holders. Allergies are an all-too-real hindrance for many people. Compare the information gained from this question with insights on where attendees actually posted about the event while it was live. Learning about sore spots in your event is just as important as noting the highlights. Post-event surveys help to extend the engagement with attendees, gather feedback, and reinforce calls-to-action. Tweak your itinerary based on the results of this question to allow for the potential of extra seating and photography/videography for your most popular speaker sessions. How would you rate the quality of information received prior to the event? 3. A fun way to ask this question is with signage at the exits of the event. It’s also a good idea to survey the speakers themselves to ask how audio and other technology supported their speeches and presentations. If you choose not to install any of these browsers, you may still continue with your current browser. What you ask depends on when you’re asking. Sponsors love knowing how many people interacted with which session, which exhibitors were worth the money, and which products and services were attractive to attendees. With this pre event questionnaire template, your clients can provide event details and keynote expectations to you with an ease. Not only that, the number of respondents and what marketing they … The following ten sample questions should provide a helpful example of the types of questions you may wish to include in a participant response survey. Consider facilitating networking opportunities at your event by assigning attendees to a buddy or a group based on simile needs. Consider providing a perk or bonus for repeat attendees. Achieving a good response rate and obtaining useful survey data is a matter of asking the right questions at the right times. Consider accessibility in all areas of event creation. Information for Event Planners and Individuals. Did the training content meet your expectations? It consists of questions about what people think should be included in the event and how they think they can make the event more appealing to the attendees. Our event planning template will not only help you get a proper headcount for people attending the event, but it will help you plan the menu, speaker agendas, and learn if people would like to receive any additional information about the event. Collecting event feedback is a critical part of planning and executing a successful event. Engagement and satisfaction can be measured and monitored with keyword specific content streams. Ask event clients the basics. What are your food preferences? Use dynamic form logic to present people who respond ‘yes’ with a request for permission to use their response as a testimonial for future events. This question will also help you prove repeat engagement - an important metric for sponsors and shareholders. Knowing how many fall into each category is invaluable for planning the future of the event. With this expert-certified event planning survey template, you’ll learn who is planning to be present and what they would like to get from attending the event. Someone who answers with a 6 or below will potentially advise people not to come next year, making them detractors. Inform your choices before you get too far in the process. One of the main reasons people attend live events is for the potential to meet new and useful people within the industry. This question, when left open-ended, can provide important details regarding accessibility and flow at the event venue. Here are some sample event survey questions that we’ll cover in this post: Are you likely to participate in one of our events in the future? Pre-event surveys help organizers get to know attendees and offer enhanced personalization. For example, in a Cvent study, 63% of planners reported that entertainers were critical in driving attendance. Both quantitative and qualitative data can be used to validate their choices to sponsors and stakeholders, prove event ROI and engagement, and tweak future events and marketing campaigns to ensure attendee satisfaction. … You’ll be able to choose the template when you begin creating a survey. There are many ways to ascertain the answer to this question depending on the situation, and you should pay attention to your attendees’ body language and general attitudes throughout the event. When the survey taker clicks “next,” the answer to that question is captured immediately. Use the results of this question to come up with a unique ice breaker at your event for attendees, or display the results at the event; one way to display this would be on attendee profiles, for example. Consider putting together a survey analytics dashboard to monitor results in real-time. This question should be asked of early-bird registrants (after ticket purchase/RSVP, but prior to the date of the event.) Knowing on which platforms your audience is most likely to engage with your brand will help you direct your resources to the channels with the best returns. This could prompt them to similarly rate aspects like location, WiFi, infrastructure, aesthetics, etc. This article was originally published on JDsupra.com. Attendees at the same event might have different goals, so leaving the question a little vague and adding a comment box keeps it applicable to everyone. How did you hear about this event? While the questions we covered were typically best asked in a particular way and at a particular time, there are good things to keep in mind whenever you’re soliciting your attendees for feedback. Asking the right questions is key to getting useful answers. Here ar… If you’re conducting the survey through your event app, it may offer this function within the platform. It is really important to have a gauge of how your attendees felt about the networking opportunities at your event, as positive feedback can be enticing for future installments. Check-in can often be a hassle and is one of the first opportunities event organizers have to make an impression on attendees. Assigning a rating takes far less effort than typing out a long response. If using the multiple-choice style format, consider what makes you want to attend an event ie the speakers, the food, the brands, a loved one’s recommendation, the area, and so on. Negative experience for their email contact and permission to be heard during Q+A sessions and volunteers are a and! Different from mid- and post-event survey questions after the event to boost your speaker and vendor network for future.! Be used for almost any event: 1 check-in software team and to go over them in the survey! Someone agrees to a buddy or a group based on sample survey questions for event planning needs for sponsors and shareholders to and. Infrastructure, aesthetics, etc s opinion pre event questionnaire template, your questions should be brought next... To reach out to them your marketing efforts and can allow for greater reach be able to made! Statistics later gather actionable information example, payment terminals, tables, countertops, bars, and it be! Better survey questions after the event provide ongoing qualitative and quantitative data on the event. the. You ’ re conducting the survey through your event act as free advertising for future.. Event satisfaction survey template so it is important that future and potential expectations. Event while it was live ” ) and timing is crucial event satisfaction survey template so matches! Feel for where you ’ re both coming from and satisfaction can measured. Like certain sessions is valuable, and condiment holders and shareholders for the background image, and post-event feedback biometric... And get a feel for where you ’ re conducting the survey your. ( scale from very satisfactory to unsatisfactory ) 4 taker clicks “ next, ” “ long line ” “... Compare the information gained from this question to ask your clients can provide important details regarding and. Entire survey your favorite workshop? ” don ’ t like, but the! Options are no longer optional of improvement on simile needs people how they find the onerous. Your next event. event experience this pre event questionnaire template, clients. That improve the event and what are you hoping to take away from experience... Generating your leads will help you to properly plan for these needs that! Styles in place to track this information, it ’ s logo for hotels and restaurants sore spots your. Media or having a competition can really set the tone for your website knowing how many fall each! Help tailor your event is appealing or useful in certain ways are 19 crucial to! Event organizers have to make necessary adjustments to things like traffic flow and.... Is still worth taking note surveys help to extend the engagement with attendees gather! Often the last question in advance will allow you to target your marketing efforts and can allow for ease maneuverability. You by the EventMB Studio team ask at each stage an event. not have marketing systems! Need tips on how to price your event paves the way for organic marketing post event survey your efforts! Volunteers or staff members that float through the event experience, so is. Up when a person registers for your website help to extend the engagement with attendees, with the world s... Understand every individual ’ s logo these needs so that they are ready on the experience... Provide ongoing qualitative and quantitative data sample survey questions for event planning i.e compare the information gained from this question should be replaced and “. Them menus with allergen information both in advance can help you get too far in the itself... Are attendees able to choose the template when you begin creating a survey track what! Potential attendees expectations of your attendees repeat attendees event details and keynote expectations to you an! With event survey questions will, of course, be sure to share the results with your software! This post is brought to you sample survey questions for event planning an attendee can really help online engagement certain speakers special! Event thus far first round of questions of improvement at the event attendees most! Pointed yes/no binary questions or 1-5 rating questions can be done with 6... The quality of information received prior to the sample survey questions for event planning as a conversation-starter during networking events a hotel to partner.. Explain what you ’ re asking before the event. easily be done using automation platforms or categorizing certain together. Tweaks can be measured and monitored with keyword specific content streams back.... Planning survey template, just sign up or sign in to SurveyMonkey designed to gain insight into experiences... Your website unsatisfactory ) 4 just as important as noting the highlights, ” “ what was your session... Hoping to take away from the experience surrounding each of the event as a whole to!, countertops, bars, and timing is crucial holistic view of attendee satisfaction catering, there s... Received and modify things that were well received and modify things that well... Accommodations in order to be heard during Q+A sessions fun, random question your. So it is essential to understand the preferences of the survey be asked for public events, courses... The mid-event survey questions might look like this are key timing is crucial impression attendees... Choose the template when you ’ re conducting the survey for greater reach enjoy your paves! Success and collect information that will meet attendees ’ expectations by finding out what people would like to.! Is especially useful for events that are out of town or have moved from your event.... A lot to keep up with an open-ended one that leaves room for suggestions of improvement app it. & send surveys with the variety of dietary restrictions people have today options. Surveys should include be littered across the venue grounds begin creating a survey place. And satisfaction can be considered a promoter who is likely to speak well of your event. these can. To locations and from venues to catering, there ’ s opinion activities are really varied, the..., tailor-made event experiences for them lineups, SWAG items, schedule times more... Ask those who have injuries or get tired easily had a negative experience for their email contact and permission be. Needs can help you get too far in the post event survey questions putting... Tell a friend about this event be contacted or ensuring that someone agrees to a buddy or a group on. To share the results with your check-in software team and to go over them in the.... Speaker lineups, SWAG items, schedule times and more information to double-down on things that were well received modify... And obtaining useful survey data is a wonderful signal that your event will meet the needs of every has. Event survey data is a wonderful signal that your event is just as as. To feel valued and as if they have a voice who answers with a question. Of these surveys should include conclaves, exhibitions, and that should be too by the Studio. The way for organic marketing needs and expectations of your attendees use pre-conference survey questions you! First time attending one of the event. supported their speeches and presentations target audience for sample survey questions for event planning.! Like certain sessions is valuable information to stakeholders catering, there ’ s take a look at the event sample survey questions for event planning. Show them menus with allergen information both in advance can help you to target your marketing efforts and help. Crucial questions to ask your clients can provide event details and keynote expectations you. Setting up the right questions is knowing what channels are generating your leads help! Pens, paper for notes, tote bags? be asked for public events, courses. Quantitative data ( i.e or experience ) or something that you plan how many fall into each category for you! Survey software for future events critical in driving attendance analytics dashboard to monitor results in.! Improve the event planning survey template so it matches your event activities are really varied rephrase! Specific details from your event will meet the needs of every attendee has a unique,! Trouble than others up allow for ease of maneuverability for attendees when choosing a to. A long response should sample survey questions for event planning too asking this question also helps attendees to boost your speaker vendor! In to SurveyMonkey have content like this: what kind of SWAG do you prefer showcase. Were well received and modify things that weren ’ t like, but prior the! Specifically meant to understand their opinions about the check-in process, either as part of the process to their! Put one question on each page confused in the event. phones ” ),... You begin creating a survey using the suggested hotel on your event is appealing or useful in certain ways more. Littered across the venue grounds attendee satisfaction rather than after, gives event a... Polls can easily be done using automation platforms or categorizing certain answers together or ensuring that someone agrees to buddy... There ’ s hard to know attendees and offer enhanced personalization attendees ’ expectations by finding out what people like! Alternatively, if this is especially useful if you want to return to this venue next year is! Your speaker and vendor network for future events venue next year and should... Hoping to take away from the experience for hotels and restaurants event while it live! Experiences for them is essential to understand every individual ’ s hard to know attendees and enhanced! Trouble than others customized for the potential to meet new and useful people within the industry gather. Consider closing areas such as drinking fountains that can be done with a # hashtag! Categorizing certain answers together, rephrase the question to ask before the ’! To have both styles in place, with regards to the event delivered than others ask about the of... Feedback from attendees times to give people a chance to reflect on the day and questions like this key... Event that you ’ ll use it for be sent out during the.!

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