When you send messages to a purchased email list, you don’t have explicit opt-in to be emailing those subscribers. There no safe way to buy an email list period. Internet Service Providers (ISPs) — like Gmail, Hotmail, or Yahoo! Offer calendars, guides, checklists, recipes, the list is endless as long it’s valuable and solves a problem for your audience. and anti-spam organizations create the spam traps to prevent spam from reaching people’s inboxes. Emilie told me that EU law imposes very strict rules on email marketing, as it has to comply with two pieces of legislation: One stipulation for a consent to be valid makes it particularly difficult for bought email address databases to be lawfully used for direct marketing purposes: the requirement concerning prior information. We strongly discourage buying email lists. But I think that people are not thinking outside the box here. Buy targeted email lists (the most popular option) Purchasing the list … . Fortunately, you find a shortcut: websites offering to sell email lists. – Targeting at best day of week, time of day & segmentation/ AB Testing. Agents who buy leads from a third party could also potentially breach the Telephone Consumer Protection Act (TCPA) if they call people on the do-not-call list, or … This is one of the most interesting threads I have seen in a long time. An important part of this process involves sending a small number of emails, as well as obtaining and using valid email lists to target a specific group of consumers. I have found that opt-in email rentals do not work well for direct sale unless you are a well known brand – but have worked very well for me in lead generation through newsletters, lead generation through coupon offers and brand awareness campaigns. Even though the law condemns spamming, spamming is here to stay because people that think out of the box are making good money from it. In this post, we'll discuss the best options for email marketing services that allow purchased lists. The CASL (Canada Anti Spam Law) set precise rules for commercial messages. Well, your only real option is to build your own email list from scratch! For example - the cost to rent 2,000 advertising executives from the Interactive Direct Business Database will be 2,000 x R1,500.00 per 1000 for once off telephone, mailing and fax usage = R3,000.00. Explicit opt-in — meaning subscribers actively and knowingly gave you permission to email them (i.e. Check out. Why purchased email lists are a no-no if you want your email marketing to be successful But don’t be disappointed. If they checked a box to subscribe to emails, then they gave you permission. Is bounce rate an accurate metric to look at when valuing your email marketing campaigns and the quality of your marketing list? Don’t use false or misleading header information, Include an opt-out mechanism and honor opt-out requests promptly. Thanks for your comment. While navigation is limited on a landing page, that’s a good thing for email sign ups. Let’s start with testimony from Keller, a lead generation professional from Leadsurance. While the company selling the list may say it’s “Opt-In” or “Verified,” you have no idea what content they first signed up for. Actually, this problem could have been avoided if they would have cleaned the list. In this day and age, there is no need for these services. You can also collect business cards and turn them into contacts using a scanner app. I don’t care what country you are from, this is UNETHICAL and ILLEGAL (in my eyes). To avoid that pitfall, make sure to exclude all the people who have opted out from your communications. The information volunteered is more likely to be current (how often do you update / change or use multiple personal email addresses?) Your email service provider can penalize you. 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