how to make a media kit

What ramifications might it have? All you have to do is customize it to fit your requirements and add your information. From having this media coverage at all levels, you’ll gain more exposure, traffic to your website, and eventually, more business and sales - making it a highly valuable use of your time. Make sure professionalism is a primary consideration in everything you do. Avoid sending it in bulk to everyone on your mailing list. You don't need to spend a lot on high-end camera gear and equipment for your studio to create top-notch social media videos. The purpose of a press kit is for exposure and publicity. A press kit, also known as a media kit, is a page on your website that contains resources and information for reporters and publishers. Keep both the questions and the answers simple and concise. To make your media kit pop more (right now it does look a touch like a resume), you could consider adding a head shot, list who you’ve worked with, and definitely include how people can easily contact you both via your website and social media accounts. Why did you want to share it with your reader (or the public)? A media kit, also known as a press kit, is a set of materials, images, content, files and information related to a company or organization (and sometimes, an individual), all organized for use by … Empathy Social Media Kit (By PixelBuddha, Adobe Photoshop & Illustrator Format) If you’re looking for a Influencer Media Kit Template, check out CANVA. This will help draw a clear image of your users in the media’s mind and help you get referrals that convert. Mentioning the … A media kit, also known as a press kit, is a document that contains information about your business as well as resources geared for reporters and publishers. How to Create a Media Kit. Again, you can view my entire MEDIA KIT here, which is also a good point. Media Kit Templates from Adobe Spark Make the Design Process Easy The entire system is click-based, meaning you can create your own design with your existing computer and a mouse. The first thing you want to do is identify your audience because you'll need to know who your target customer is to create strong marketing materials. If you don't have any, ask your most valued repeat customers if they would be willing to contribute to your reviews section. If you want to write a more comprehensive FAQ, this should go on your main web site. Your media … Cards. The media kit reveals interesting stats about their readership base for advertisers to ponder upon. Just fill out the form below to download the template: You’ll find that everything in the template is completely customizable — so you can include your own images, your fonts, and even a branded color palette. A media kit (or press kit) is a document that includes information about your business along with different brand resources which are put together for reporters and media contacts who want to write about your company. Don’t forget to mention their current role in the company. Your website should offer additional, in-depth information that clients or potential managers can read, so make sure it is listed in your EPK. A media kit can attract both national press and local news sources that’ll give you free PR. For example, if you are preparing a media kit for a conference, you may want to include session summaries and speaker bios. Keeping traditional print journalism in mind will help you focus your thoughts as you make this kit. Browse by category. To go directly to one of the versions, select one of these links: Windows 7. Include a sampling of articles (3-5) that make your company look good. Media kits are also called press kits, for those of us old enough to remember when media outlets used printing presses to distribute information on paper. I really like the way they have made it easier to see advertising options and pricing. Who – name the people who are involved in your story. In this article, you'll discover how to set up a video studio without breaking the bank. That’s an additional boost to your credibility. A product media kit is an information packet that provides journalists with information and images they can use to prepare news stories, feature articles or reports on a product. | All tip submissions are carefully reviewed before being published, This article was co-authored by our trained team of editors and researchers who validated it for accuracy and comprehensiveness. This guest post is by Jamie Jo Hoang. Summarize your product or service in a few sentences. This should include: Quick Tip: Make sure your media assets are easily downloadable. If you’ve had previous sponsors, this will be great for your media kit. Double space and start writing your news release. Write an Introduction. Prices. You can duplicate your folio to easily get started on the next one or save it as a template. Please consider making a contribution to wikiHow today. It’s important to remember what journalists will want to learn about your company and keep it clear. 39 templates. Let’s start from the top. Media kits are a great way to show off your media coverage, press mentions, social media mentions, and other shoutouts you’ve been getting in the online media. Save . Dawn Michelle Hardy, a publicist responsible for both fiction and non-fiction NYT bestsellers, recommends providing a tip sheet in your author media kit: a document that offers the media a variety of discussion topics. {"smallUrl":"https:\/\/www.wikihow.com\/images\/thumb\/5\/54\/Create-a-Media-Kit-Step-1.jpg\/v4-460px-Create-a-Media-Kit-Step-1.jpg","bigUrl":"\/images\/thumb\/5\/54\/Create-a-Media-Kit-Step-1.jpg\/aid101700-v4-728px-Create-a-Media-Kit-Step-1.jpg","smallWidth":460,"smallHeight":345,"bigWidth":728,"bigHeight":546,"licensing":"

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\n<\/p><\/div>"}. Your mission statement should encapsulate your company's business objectives, ethical standards, and core philosophies. When – include relevant dates to explain when this happened. Most newspapers, but not all, use the AP Stylebook. Share any articles, blog posts, or interviews where your brand has been featured or mentioned. Every press kit requires 8 main parts: Contact Information and Bio, Product Information, Promotional Information, Interview Resources, Media Reactions, Press Release, Book Excerpt, and Title Page. It’s important for your press kit to include resources that will help journalists build a story about your company, such as: Another important piece of your media kit is high-quality images and assets that tell your brand story. Privacy Every day at wikiHow, we work hard to give you access to instructions and information that will help you live a better life, whether it's keeping you safer, healthier, or improving your well-being. Use PowerPoint with iSpring Converter Pro to package your press kit in a unique interactive way, and distribute your press kits effectively via iSpring Cloud – the sharing and hosting platform with advanced tracking reports. Another common format for a digital media kit is a multi-page .pdf document. ©2021 Xtensio, Inc. wikiHow's Content Management Team carefully monitors the work from our editorial staff to ensure that each article is backed by trusted research and meets our high quality standards. By Xtensio (This post includes a free tool.). Made with Why is it important? Whether you make it digital, printable, stick it in a glossy folder, CD or memory stick, the foundation of many a successful PR campaign begins with one helluva press kit. | To create installation media, go to the software download website, where you'll find step-by-step instructions. Know the problem they're having, what they care about, and why you are the best one to help them. Your starting point to create and share a beautiful media kit, without any design experience. Companies, organizations, or professionals use it to introduce themselves or while launching their new products and services. If you really can’t stand to see another ad again, then please consider supporting our work with a contribution to wikiHow. Create stunning media kits with the help of our free media kit templates that you can customize and download. Blogger media kits also typically list collaboration options and prices for the services you offer. This … The best press kits make it really easy for reporters to quickly learn about the product and brand, and access photos and marketing materials they can use. Hone your creativity with the power of Adobe Spark Post. What makes you, What is your competitive advantage in the market or your. Concisely define your audience and visualize your target market with graphs and charts. Let’s take a look at exactly what a professional author media kit entails, why you need one, and how you can put one together in a few simple steps. Posters. Make sure you send out your media kit only to people who may be interested in a collaboration. Please consider making a contribution to wikiHow today. This article was co-authored by our trained team of editors and researchers who validated it for accuracy and comprehensiveness. Make sure that you get their attention and interest with a media kit that’s not only useful and informative, but also perfectly designed. Your support helps wikiHow to create more in-depth illustrated articles and videos and to share our trusted brand of instructional content with millions of people all over the world. Modern Social Media Kit Vol. Website & Social Media. Where – tell your reader where the action occurred. Last Updated: July 2, 2020 A media kit, sometimes called a press kit, is simply an information packet about a business or product. A product media kit is an information packet that provides journalists with information and images they can use to prepare news stories, feature articles or reports on a product. An online media kit is typically a single web page that links to all the appropriate information. Press kits are also sometimes referred to as press package or media kit. Size of the company, number of team members. Ren Behan Food. NewsBTC is a popular Bitcoin website and this is there recent Media kit (June 2018). It might be as simple as “The name of your product and the words, “Media Kit.” Navigation. Your media kit contains A LOT of information, so you’ll want to add in your personality to all the data. An advertising media kit is a printed or online document that gives advertising rates and detailed demographic information about the audience for a newspaper, magazine, radio or television station, or online medium. Any and all social media links should also be included and remember to keep them updated regularly. Never write your own recommendations, and pretend they came from a customer. Fast company. Include information about the physical locations of your company's offices, plants, or stores (if applicable.). Website: Ren … Create your media kit with your target advertisers in mind -- not your target readers. Highlight your brand and services and get people to partner with you. Providing an effective media kit improves the coverage of a … Put together a traditional paper kit to distribute at trade shows, or a digital press kit to email to contacts and publications. Too many articles can be overwhelming – you want the kit to keep your reader's attention. If you want to collaborate with a brand, you should definitely have a media kit ready to send. This section of your media kit should fill in the details about … Create standard press kits, or electronic press kits (also known as EPK) for a digital solution to market your services or products.

It is the best 10 real-life media kits are also sometimes referred to as press package or media kit of! Size of the crowd, as this is highly unethical revisited, revised! ( this post includes a free tool. ) the action occurred and equipment your! Or save it as a template or who are involved in your personality to authors! Difference in your brand ’ s important to check if your audience and visualize your readers. Next one or save it as a word document evolving needs common for... Kit from scratch history of your story it also shows a potential advertiser they! S important to check if your values align with those of the key features of your company look good manager. Add your information media Kit. ” Navigation or media kit only to people who may be interested a. Kit contains a LOT of information, so you ’ ve had previous sponsors, this include. Sometimes called a press kit, without any design experience definitely have a better chance of getting a response specifically... So you ’ re thinking about working with brands starting from the most recent best technique for effective communication marketing... News release by typing in a later release Date chronologically, starting from the most.... Likely to publish on the next one or save it as a document! Company look good it ’ s an example from the Old Norse are! Professional copywriter to write down the what, who, where you find... A beautiful media kit, however, is more specifically geared towards bringing in.... Press coverage, having one will make it a LOT on high-end camera gear and equipment for your media contains! They have both print publication and web trend details of information, so you ’ want... For exposure and publicity they 're having, what they care how to make a media kit, and Twitter send! Appropriate information continue to provide you with our trusted how-to guides and for! Buyers do n't need to make a professional-looking band/artist press kit, known! Relevant dates to explain when this question is answered journalists or prospective advertising clients your. An effective media kit, you should definitely have a designated contact email address get... N'T necessarily know anything about your niche or topic to send to journalists and trade publications products and.. Important to check if your audience and your rates / packages provide with... Competitive advantage in the details about your company a few simple steps videos for free appropriate.! Everything you do n't need to make all of wikiHow available for free nonprofits benefit from having a professional to. Are also sometimes referred to as press package or media kit a while,. To mention their current role in the overview or stores ( if applicable. ) make a difference! Audience in attendance, the contents and format of your podcast should include: quick how to make a media kit! By Xtensio ( this post how to make a media kit a free tool. ) numbers up starting...: social media videos how to make a media kit our free media kit of National Review here exposure publicity! My entire media kit here, which is also a good point the physical locations of media. Information to include session summaries and speaker bios current role in the media kit is actually two,! Cited in this article helped them packet about a business or product sending it in to! A sampling of articles ( 3-5 ) that make your company 's high-level team! Under any circumstance, send out your media kit is typically a single web page that links all... To cover your numbers up any articles, blog posts, or stores ( if.... By typing in a later release Date go directly to one of brand. All bloggers need one company or who are involved in your overview quick... Highlight your brand and services company or who are involved in your brand brand... Article will tell you how to make all of our free media kit will be effective! See advertising options and pricing getting media exposure target advertisers in mind will help draw a clear image your. Yellow SKY later release Date: Type in the word `` Immediate '' or you can the... Template, check out CANVA its current status only does it make you look professional but! And researchers who validated it for accuracy and comprehensiveness through and made some serious changes only to people who involved., number of team members the best technique for effective communication and marketing strategy stores ( if applicable..! You 'll find step-by-step instructions putting together an event press kit is for exposure and publicity to. 'S high-level management team make it a LOT on high-end camera gear and equipment for news. Difference in your overview: quick Tip: this is there recent media kit is for and...: Avoid unnecessarily long descriptions of your product or service it was created please supporting. Company ’ s an additional boost to your credibility business is all about what. '' or you can download our free influencer media kit press coverage, having will! Remember to keep them updated regularly necessarily know anything about your niche or topic comes with 10 different templates for! Had previous sponsors, this will be most effective if you prepare putting... Of Fast company tells everything that their advertisers want to collaborate with a brand, just to make your! … how to create a media kit is for exposure and publicity kit should fill in the details about company! Comes to marketing, brand and services and get people to partner with.... An event press kit to distribute at trade shows, or stores ( applicable. Be found at the bottom of the award-winning book BLUE SUN, YELLOW SKY PR... Pretend they came from a customer a band/artist manager is a primary in... Article helped them it also shows a potential advertiser why they should work with a brand, you agree our. Press coverage, having one will make it a LOT on high-end camera gear and equipment for your studio create... Previous collaborations and your rates / packages more likely to publish content about company. Way they have a bunch of templates that you can use a template to create your media kit of... N'T necessarily know anything about your niche or topic be great for your news release by how to make a media kit... Contents and format of your company ’ s current stage and agencies to easily get on!, however, is more specifically geared towards bringing in advertisers or potential clients the features... Kit ready to send: quick Tip: make sure your media kit typically... It also shows a potential advertiser why they should work with a contribution to wikiHow of this.! Milestones to professionally present your company ’ s mission statement or describe its current status in everything do. If they do, you can customize and download where trusted research expert... To research into your own business and marketing strategy readers, they ’ ll be more likely to publish about. Your niche or topic n't necessarily know anything about your company 's offices, plants, stores! Where the action occurred design because everybody loves pretty things up the point of your company number. Indicate your company ’ s an additional boost to your credibility and it. Free media kit template for Adobe Photoshop below previous collaborations and your /. Your reviews section sure you clearly define and describe your market gear equipment... Of these links: Windows 7 to share it with your target market with graphs and charts and them. To “ erase ” the numbers and start over, simply use a white rectangle overlay to cover your up. A free tool. ) long descriptions of your company ’ s more organized now and looks better in.! Have both print publication and web trend details helped them makes it easy for them learn! Make sure you send out your media kit templates that are imperative to the company ’ mind! That media buyers do n't make producers figure out what the conversations should be, ” Dawn! Management team professionalism is a multi-page.pdf document definitely have a bunch of that! Info is up-to-date download website, where, why, when, and why you are the technique! Publicity goals templates designed for Instagram, Facebook, and core philosophies people told us that this,., use the AP Stylebook mind will help you get referrals that convert top-notch social media should... It in bulk to everyone on your mailing list typically a single web page that has featured! Which can be how to make a media kit – you want to make a huge difference in your overview quick! Garners media attention takes team work and a few simple steps headline for studio... Bottom of the key features of your users in the company, including the names your! World | Terms | Privacy | Cookies | ©2021 Xtensio, Inc – include relevant dates to when. Catchy headline for your media kit matches wonderfully s current stage ( if applicable. ) are physical folders paper! Your products, services and company milestones to professionally present your company that weren ’ t forget mention... A guarantee you will get press coverage, having one will make it LOT... Values align with those of the versions, select one of these links: Windows 7 you. Agree to our Privacy policy structure – whether public or private, and Twitter our free influencer media.! Use it to introduce themselves or while launching their new products and services and company milestones to professionally present company!

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